"Advertising has us chasing cars and clothes, working jobs we hate so we can buy shit we don't need. "
- Tyler Durden
"I'm going to my cave and I'm going to find my power animal. "
- Narrator played by Edward Norton
"When deep space exploration ramps up, it'll be the corporations that name everything, the IBM Stellar Sphere, the Microsoft Galaxy, Planet Starbucks."
- Narrator played by Edward Norton
"You're not the car you drive."
- Tyler Durden played by Brad Pitt
"And then, something happened. I let go. Lost in oblivion. Dark and silent and complete. I found freedom. Losing all hope was freedom."
- Narrator played by Edward Norton
"We are consumers. We're the bi-?products of a lifestyle obsession."
- Tyler Durden played by Brad Pitt